“Thomas has always had this
uncanny ability to find the story of a brand or the heart of a campaign. At my agency he didn’t just lead production;
he shaped stories that made people care about us “”
For 400 days at The Goat Agency I produced, directed and edited 400 + consecutive vlogs about The Goat Agency.
We never missed a day.
Click below to watch a random episode of our groundbreaking vlog series.
“Thomas is an absolutely smashing guy to work with, whether he’s managing high profile talent on set, mentoring his team, collaborating with producers, editors and clients, or developing new ideas. He brings an incredible energy to every part of the production process”
Mars – Milky Way Crispy Rolls x Peter Crouch [TikTok, Meta]
I led this Milky Way Crispy Rolls relaunch end-to-end as creative lead, writer, director and lead editor. I pitched the nostalgia concept, wrote the treatment, directed Peter Crouch on set and oversaw the full production and post.
The campaign ran as a social-first push across TikTok, Instagram and Facebook, supported by sketch-style creator content and a suite of ad-safe cutdowns (multiple hooks, lengths and formats) built specifically for paid social testing.
32M Impressions 12M Engagements £0.02 CPE
YouTubers X Boomin - YT Channel Production and Management
As Boomin’s creator-led launch activity ramped up, I served as Head of Production across all shoots, leading the end-to-end delivery of YouTuber partnerships and social-first property content designed to build awareness and credibility for the platform. That meant owning the production plan from early creative and logistical scoping through to on-set leadership and delivery: building crews and call sheets, managing schedules, budgets, risk and location access, keeping brand integrations clean without killing the creator energy, and ensuring we captured usable cutdowns alongside the hero YouTube pieces. The job sat right in the overlap of fast-turn social production and high-stakes brand work, where you have to protect both the talent’s authenticity and the company’s standards while still shipping at pace.
Oddity Events - Founder Personal Branding
This is an example of how I think when in Personal Branding content mode.
How can I bury the lead and turn what was a pub anecdote into a piece of vulnerable content that shows the real person behind the work?
Produced, Directed, Edited by Me. Animation by Sam Varley.
Farm RX – Brand Film [TikTok, Meta]
Head Of Production and Lead Editor on this campaign for beauty / cosmetics brand Farm RX.
Betfair Casino - Brett Flair [Meta]
Head of Production on the Brett Flair campaign for Betfair Casino, leading the social/content side of a fully integrated brand push built around their larger-than-life market-stall frontman. Working with Pablo’s 90s boyband parody concept, I helped turn “Brett & The New Slots” into a suite of social-ready cuts and assets promoting Betfair as the “home of new games” while still landing responsible play messages. The work ran across social and digital, with character-led content driving both standout and compliance in one of the noisiest categories in advertising.
.Mastered - A Fashion Industry Accelerator
Edit by me / Shot by Olly Cooper
Twix - Pete Twix [Meta TikTok]
I was writer, director and post-production lead on Mars’ “Pete Twix” campaign, a tongue-in-cheek social launch fronted by Pete Wicks. Built for TikTok and Meta platforms, the idea played on his reality-TV persona to give Twix a more personality-driven voice. I wrote the scripts, directed Pete on set and then led the edit, delivering a suite of vertical cutdowns and hook variations for both paid and organic placements.
Starling - AMP Brand Launch
Good Ordering - Brand Film
Produced, directed and edited by me.
Shot by Liam Leeson
Ragged Priest - Campaign
Shot by Henry / Kaya
Edited by me